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Pearl Saadi

Pearl Saadi

Communications Director

Pearl leads on strategic corporate communications at the Foundation and also oversees marketing and communication for our three NHS Charities.


Pearl joined us in 2021 and over the last 20 years she led corporate communications, employee engagement and branding initiatives for global clients such as Unilever, Dove, RBS, Volkswagen and Jones Lange LaSalle. She also devised donor development and acquisition campaigns for charities such as NSPCC, Refugee Council, RNLI and Macmillan.

Pearl started her career working in creative advertising agencies and later become Client Strategic and Board Director for an award-winning London-based agency. She later went to hold a senior communications and fundraising role at Lumos, an international children’s charity.

She was previously Head of Brand and Marketing at RNID establishing the strategic marketing function for this national charity and was responsible for transforming their digital content and storytelling.

Pearl is passionate about creative thinking, human rights, social impact, youth voices and DEI.

She has previously been an industry awards judge and speaker.

She is also currently a Board Trustee of the charity Health Services Research UK.